This modern concept for a hobby-focused happiness initiative comes to life through multiple channels. YourJoy has a simple mission: help people find joy in life and help them sustain that joy through the inevitable ups and downs life sends their way. They provide resources on mindfulness, meditation, quality of life, and much more. YourJoy needed branding that was interesting and friendly and that could put a smile on your face—or at least make you smirk for a second once you see the “Y” in the symbol smiling back at you. They required a versatile brand system that could be applied across the board, maintaining brand consistency and recognition. The resulting identity reflects the brands mission while using a stylized symbol to create something truly memorable and, dare we say, joyous.
Services: Branding, Collateral Design