For HillTop Records, the classics are king. This conceptual retail space featuring coveted vinyl records and exclusive music memorabilia required a fresh identity that would take their small shop to the next level. Inspired by the hip-hop genre of music that HillTop specializes in this brand identity crafted by Wendigo Jones is good as gold. The electrifying wordmark is applied to packaging and custom merchandise, increasing the brand’s notoriety and intrigue, while underscoring the exclusivity of their bread-and-butter products.
Services: Branding, Positioning